Case Studies: EMC
Challenge: Needed ROI analysis on their events to create the most cost-effective marketing campaigns.
- Lacking Visibility Into Their Marketing Spend
- Needed Analytics for Online and Offline Marketing
- Needed Customised Integration of Analytics
Solution: Provide customised integration and implementation of web analytics to provide details on event site traffic and effectiveness of all marketing campaigns.
Results:
- Seamless Integration
- ROI Analysis
- Registrant-level Tracking and Reporting